Integration is the way ahead.

The meteoric rise in social media is challenging. It is a relatively new medium for many marketeers.

It is challenging old one way communications by offering a two-way dialogue and the opportunity to listen to and engage with each audience.

Smart marketeers have already realised that a focused integrated approach delivers results and builds dialogue through permission based personalised messaging.

Social media offers a massive potential reach.

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Good question

They are loads of really clever people out there that seem to know a lot of technical stuff about social media marketing and content marketing.

However, I think the question raised by Dr Brian Monger in the LinkedIn Social Media Marketing Group sums up how a few of us feel:-

He asks " One of the key problems with social media marketing is that many practitioners are focused on he technical or the communications aspects - and don't really understand the marketing".... worth following.

Integrating your social media and email marketing.

If you are planning an integrated social media and email campaign, try the following steps, but first, define your objectives.

do you want leads

do you want to inform / educate

do you want to build dialogue

do want to introduce offers

are you looking to enhance brand

Identify your target audience and where they are
Use social networks to grow
your email lists
Define your objectives
Use email to expand reach &grow social followers
Develop content for each channel
Cross reference each element and link it back
Use monitoring metrics and measure results.
Direct traffic to your website.

A few tools to help with your social media development

Content creation

Context Optional great for marketeers. Helps develop apps for Facebook / Twitter. Monitors / analyses noise

ePrize helps create promotion tailored to social media channels

Storify lets you collect/collate phots, video tweats etc to create a single integrated story.

Lithium Community Platform software as a service that lets you create a community on your website.cool.

Social Media Monitoring Tools ...a few intersting ones

Alertian SM2; PeopleBrowsr: ScrOON:

MediaFunnel:Sprinklr'Shoutlet;pop.to;

engage121;SOcialvolte; BrandsEye; Heartbeat; Attentio; Sysomos Map: Social Mention;Tendrr; Spiral 16; Objectiive Marketer; Media Vantage; Viral Heat; Google Alerts;SWIX; Cymfony;bit.ley; Netwroked insights;Tube Mogul; SocialText; InMaps; 33Across; Media6Degrees; Spredfast: Radian6: Collective Intellect;

Gist; Klout; Flowtown; Avenue Social;

If indoubt give us a call 01386 858505 and ask for MGS